Top 10 B2B Marketing Trends: What You Should Focus On

The B2B market is growing at a fast pace, with tech giants such as IBM and Cisco seeing a growth of 20% and 50%, respectively, between 2016 and 2017. So what are the trends that will help you keep up with these companies? Here’s our list of 10 B2B marketing trends to watch out for in 2022 – 2023:

Video Content

Video content is the most engaging type of content. And, it’s the most shared type of content. Video content is now the top B2B marketing trends in 2022 – 2023.

You can’t buy or rent video production equipment, but you can use your company’s existing resources to create high-quality videos that are easy to share with prospects and customers. Video allows you to tell your story in a way that’s not only more compelling than written text but also more memorable than static images or infographics (which we’ll discuss later).

Video marketing isn’t just for B2B companies either—it’s also one of the best ways for businesses with limited budgets (or none at all) who don’t have access to fancy cameras or editing software on their computer systems can still get their message out there through creative storytelling techniques like animation or interactive games that engage viewers while they watch them play along with what they’re seeing onscreen!

Podcasting

Podcasting is a great way to reach your audience, engage with them and build relationships with them. It’s also an excellent way to build brand awareness, credibility, and trust in the minds of your prospects.

And if you have the right content, podcasting can also help you get more traffic from search engines like Google or Bing (which is important because it helps you rank higher on search results). So podcasting is another B2B marketing trends that you should follow in 2023 if you are not started yet.

Social selling

Social selling is a sales technique that uses social media to connect with prospects and customers. It can be used to find prospects, qualify leads, build relationships, and close deals. Social selling is a way to build trust and credibility with potential clients by using their network of friends or family members who may have the same job title as yours.

Social selling strategies include:

• Sending targeted messages through Facebook Messenger that aren’t necessarily about your product or service directly but rather are more like “how-to” guides on how you can help them solve their problems faster than anyone else would be able to do so (e.g., “What should I do if my computer keeps crashing?”).
• Communicating directly through email after meeting face-to-face instead of sending an automated response like most companies do today because email isn’t personal enough for these types of conversations anymore since everyone has access 24/7 no matter where they live around the world.”

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Live Streaming

Live streaming is a great way and the good B2B marketing trends to interact with your audience and build trust, authority, and relationships.

Live streaming is also an excellent way to create content. You can use it as a platform for interviews with experts in your industry or as a way to talk about new products that you’re developing.

Finally, live streaming has been proven time and time again as the best strategy for increasing engagement on social media platforms like Facebook or Twitter—and it doesn’t require any extra effort from you!

Data Visualization

Data visualization is a visual representation of data that helps to make information more understandable and easier to interpret. It can be used to tell a story, which makes it an excellent tool for B2B marketing trends.

Data visualization has been around for decades, but it has gained popularity in recent years because it’s incredibly useful for communicating complex information in an easy-to-understand format.

For example: if you’re selling software products or services and have lots of data about your customers’ needs and preferences (such as their purchase history), then using charts will help showcase these numbers in a way that’s easy for someone who may not know much about technology or software development to understand.

Another benefit of using visualizations is they can help create new ideas based upon existing ones—which means you don’t need any special skills outside of being able to visualize things!

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Artificial Intelligence Marketing

Artificial intelligence is the future, and it’s already being used in marketing. AI can be used for personalization, data analysis, and customer service.

AI is an exciting technology that will have a huge impact on B2B marketing trends in the coming years. It allows businesses to automate certain processes so they don’t have to spend time or money on repetitive tasks that are typically done manually by humans.

For example: if you’re sending out an email campaign with a list of contacts from your CRM system (customer relationship management), artificial intelligence can be programmed into the program so it automatically selects those contacts based on various criteria like age range or location preferences—all without any human involvement!

Omnichannel content distribution

Content is the king of B2B marketing and B2B marketing trends. It’s important to provide content in all the right places and at the right time, but it’s also crucial that your content is distributed across channels.

This can be done through different mediums such as email, social media (Twitter, LinkedIn), web pages, and more. However, you choose to distribute your content, make sure that you have a clear strategy for how you will do it so that every aspect of your marketing efforts comes together with ease and efficiency!

Personalization

You can’t be a good B2B marketer without the ability to personalize. Personalization is the key to success in B2B marketing and you have to follow B2B marketing trends.

Personalization helps you create a better customer experience, which leads to more engaged users, better sales, and higher ROI for your business.

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Influencer Marketing

Influencer Marketing is the process of working with influential people to promote your brand and products. It’s a great strategy for B2B companies because it can help you reach new customers, increase sales, and build brand awareness.

In short: it’s all about reaching your target audience through social media influencers who have high follower counts on their own accounts (and therefore more authority). By working with these people as part of your marketing strategy, you can get them talking about what you do in their communities—and that will help spread the word about how awesome your product is!

Storytelling & Brand Journalism

Storytelling is a powerful tool for B2B marketing and trending B2B marketing trends in 2022. It helps you build trust with your audience, which in turn helps you build relationships and drives sales.

Storytelling can be used as an entry point into the conversation about your business or product, or it can be used to highlight specific benefits of what you do (for example: “Our customers will save 50% on their annual maintenance costs by switching from another supplier”).

It’s also great for telling stories that demonstrate how your company has evolved over time—it gives potential investors a sense of where they want their money invested!

Conclusion

In this blog post, we’ve covered the top 10 b2b marketing trends for 2022 – 2023. These trends are all about creating content that is compelling, engaging, and interactive.

They provide information in a way that can be understood by everyone who sees it and they help you build relationships with your audience so they will want to learn more about what you have to offer.

In our next blog post, we’ll go over some strategies for how best to use these new technologies when it comes time for 2023’s B2B marketing efforts!