21 Essential Social Media Checklist you should check

Social media is an essential part of any marketing strategy. It’s a way to connect with your customers and potential buyers, but it can also provide valuable insights into people’s lives and interests. If you’re looking to make your social media presence more effective, follow these 21 essential social media checklists!

1. Find the best-performing social media for you

The first Social media checklist that you follow is you have to find the best-performing social media platforms for you. Here are some tips below you can follow

  • Find the best-performing social media for you.
  • Use a social media audit tool to find out which platform is best for you.
  • Use a social media monitoring tool to find out which platform is best for you.
  • Use a social media management tool to figure out which platforms work best for your company, or use all three at once!

2. Check the Engagement Rate and CTR of the Social Media platforms

The Second you should follow of Social Media checklist is you have to check the engagement rate and CTR of your posts by going to Facebook Insights, Instagram Insights, or Twitter Analytics.

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The Engagement Rate is simply the number of likes, comments, and shares divided by the number of impressions (views).

To find out what a good engagement rate is for your audience, you should first look at some industry benchmarks. For example, if you are in e-commerce it’s suggested that an average post gets around a 2% engagement rate with 4-5% as ideal. If this sounds too low then consider having multiple types of content on social media platforms:

  • Informational content (e.g., blog posts): they get shared more often but don’t necessarily generate as many likes or comments;
  • Product promotion: these have a higher chance of getting likes but not as much conversation;
  • Behind-the-scenes posts: these tend to be informative but also include a bit about you as an individual so people feel like they’re connecting with you personally (and hence want to engage).
Essential Social Media Checklist you should check

3. Create a Professional looking profile

Now comes the third step of the social media checklist that is you should create a professional-looking profile. Don’t create a fake profile if you want to run for a long time. Here are some tips that you can follow when you are creating a profile.

  • Create a professional-looking profile
  • Make sure you have a profile picture
  • Use your real name
  • Add your photo to the profile
  • Put a link to your website or blog in the description box under your name and photo (this is optional)
  • Add a cover photo (again, this is optional)

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4. Get To Know Your Audience

Knowing your audience is a very important social media checklist when you’re trying to understand your audience, it’s important to know a bunch of things.

Who are they?

What do they like?

Where do they live?

What are their interests?

It’s true that this isn’t an exact science and can be difficult for some brands. But with just a little bit of research, you can figure out what type of people will most likely be interested in your content.

5. Create a Monthly Content plan

Before you start creating content and completing your social media checklist, it’s important to have a plan in place. Creating a content calendar will help you stay on track and make sure that you meet your deadlines.

You should plan for a minimum of 3 posts per week (more if you can manage it). Use a tool like Hootsuite or Buffer to schedule your posts at the best times so that they get the most engagement. Hashtags are also important when promoting your posts, so be sure to use them whenever possible.

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6. Reply to All Direct and Private Messages

Replying to messages is a very essential social media checklist that you should follow to grow your social media account.

Reply to all messages from your followers.

Reply to all direct messages.

Reply to all private messages.

Reply to mentions of your business account on social media, even if it’s a negative comment or question, especially if the person asking for help is a new customer who might not know about that particular brand’s service or product offerings yet.

Essential Social Media Checklist you should check

7. Check All Mentions and React to Them

When you’re active on social media, your audience expects to hear from you. Reply to all mentions and private messages in a timely manner by using a scheduling tool such as Hootsuite or Buffer. Respond to comments, questions, and messages promptly and thoughtfully. Make sure that your responses are relevant to the conversation and do not sound robotic or automated. For example:

  • If someone asks a question about your product or service, answer it thoroughly with an explanation of how it works and why people should buy from you instead of someone else. This is also known as “answering the question.”

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8. Create a Content Schedule

Create a Content Schedule

A content schedule is a plan for what you will be posting and is very important for social media checklist, when, and where. This doesn’t have to be set in stone, but having this kind of planning will help you be more consistent with your posts. You can use free tools like Trello or Hootsuite to help you keep track of everything. Make sure that the time and dates of your posts are scheduled according to your goals:

  • Day and time: The best times to post on social media vary based on industry and audience type, but as a general rule, Monday through Friday work best for most people.
  • Post frequency: Once every two weeks or so is usually good enough because it leaves room for engagement between posts without overloading followers with too much information at once (or driving them away).
Essential Social Media Checklist you should check

9. Check Out All Social Media Profiles

If you’re going to be taking over a social media account, it’s important that you have a good understanding of the brand and its audience. The best way to do this is by checking out the profiles of your competitors, industry peers, and existing customers. If there are any gaps in the profile or if there are things that could be improved upon (such as less-than-ideal content), then now is a great time to start plugging those holes.

10. Follow Back Those Who Follow You

Follow back is another important social media checklist that you should follow to grow your followers very fast and easy way. Besides that, there are lots of advantages of following back that you can check bellow

  • Follow back all those who follow you.
  • If you do not, it looks unprofessional and will make people question your legitimacy. Also, there is a good chance that someone might unfollow you if you don’t follow them back at all.
  • Following back in a timely manner is important because it shows that the other person’s content is relevant to yours and helps build trust between the two of you.

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11. Set Up Social Tools for your posts

The importance of scheduling social media posts can’t be stressed enough. This way, you don’t have to worry about missing an opportunity because you’re busy with something else. I personally use a tool called Hootsuite to schedule my posts across all platforms (I like being able to see everything in one place).

You could also use Buffer or even Instagram’s native scheduling feature. Whatever tool you choose, make sure it’s easy for your team members to access and understand how it works so they can easily take over if needed!

12. Conduct a Social Media Audit Monthly or Weekly

You should not avoid a monthly audit of your social media profile it is also an essential step of the social media checklist. There are some advantages of monthly audit weekly audits of your social media profile you can check below

  • Conduct a Social Media Audit Monthly or Weekly. This is the most important thing you can do for your business. If you haven’t done this yet, get started now!
  • Check Your Followers: Make sure that everyone who has followed you is real by checking their profile and following them back if they are real.
  • Check Your Engagement: Are people engaging with your posts? Are they liking, commenting, and sharing your content?
  • Check Your Posts: Are you posting fresh content consistently? Do some research on what’s trending in your industry and see what kind of content people share the most on social media. You should also check how long it takes for someone to go through all the images/videos in one post before going off-page by clicking on other links within Facebook or Twitter feeds (this depends on how much time people spend scrolling down their Newsfeeds).
  • Try adding some more images or videos into each post so that users have something else to look at while scrolling down through their feeds instead of just having text-only updates all day which tend not to do well because they’re boring!
  • Use tools like Bufferapp if needed but don’t overdo it – try only 1 image per tweet instead of 5 🙂 Otherwise, all those extra pictures could take up space where there might be room for another link instead 🙂
  • Check The Analytics For Each Post/Page That You’ve Created On Social Sites Like FB Or Twitter And See Which Ones Were Successful In Generating Traffic From These Sites To Other Pages Or Websites Which Might Have Been Created By Someone Else On Those Same Sites (For Example: www . example . com/category/subcategory/post title ).

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13. Set Your Analytics for your profile

After you’ve created your social media pages and completed the above social media checklist and have been posting for a while, it’s time to check your analytics. This can be done easily within Facebook Business Manager.

Once you have set up your analytics, it gives an insight into how people are engaging with your content on their own devices. You can see what type of device they are using when they engage and how long they stay on the page (and therefore how many times they saw a specific post).

You can also see what time of day you get the most engagement or which posts performed best.

14. Keep an eye on your competitor

Don’t forget to keep an eye on your competitors. You should know what they are doing, and you should also know what they are not doing. This can help you figure out where their strengths and weaknesses lie because it is a very very essential step of the social media checklist.

You should also keep track of what your competitors are saying about themselves, both in the online space and offline. You may find that they have said something that is negative or detrimental to their brand—or maybe they haven’t said enough!

It’s important to keep track of what other people think about your competitor because it can help shape how you market yourself as well as how others perceive your brand in general.

If people are talking about one thing related directly tied into the product or service being offered by a particular company (for example: “Company X sells great burgers! They always taste fresh), then it might be worth trying that same strategy yourself in order for customers looking for good burgers come back again next week when there isn’t a special celebration.”

15. Create Captivating Headlines for Your Posts

The next step of the social media checklist is to create an eye catchy and attractive headlines for your all posts. Check below what are the advantages of creating a catchy headline

  • A compelling headline is the most important element of your post. It’s what people will read first and form their opinion on whether they want to continue reading.
  • Use a headline that is short and catchy, but relevant to the content you’re sharing, who you’re sharing it with, and where/when you’re sharing it.

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16. Add High-Quality Image For Your Posts

When you post on social media, one of the social media checklist things that you need to keep in mind is that your posts will be visible for a long time and people will be able to see them. Therefore, it is important that you use images that are high quality, relevant, eye-catching, and not blurry.

You can use the following tips:

  • Use a high-quality image. It should not be too big or too small as it would result in poor visibility. The size of the image can affect how quickly it loads and hence affects user engagement with your page as well as social media platforms (Facebook & Instagram)
  • Use an image that is eye-catching so people remember your post better and also share it with their friends on social networks such as Facebook & Instagram
  • Make sure there are no blurred-out parts in any part of the photo because this may cause problems later on when people try viewing them

17. Post At The Best Times

Posting at the best times is very essential social media checklist because it increases engagement and is an important part of social media marketing.

The best time to post on Facebook, for example, is between 1:00 and 3:00 p.m., while Instagram users are most active between 9:00 and 11:00 a.m.

Essential Social Media Checklist you should check

The reason behind this is simple: different people tend to use social media platforms at different times of the day. For example, college students may be more likely than retirees to check their Facebook accounts first thing in the morning or right before bedtime. And even though Twitter users may only have a small window of opportunity when it comes time for them to engage with your brand’s posts, there’s still plenty you can do in order to take advantage of those precious moments!

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18. Dig into Your Audience Demographics

Understanding your audience is essential for any business. And finding out the demographic of your followers is a great way to start. By learning more about who follows you on social media, you can make sure that the content you post provides value and builds trust with them.

The first step in understanding who your audience is is knowing their age range, gender, location (city & state), and other information (occupation). Audience demographics are an important social media checklist to grow fast.

For example: If someone’s occupation is CEO at a company in New York City, then it’s safe to assume they have different interests than someone whose occupation is a stay-at-home mom in Los Angeles or someone who just graduated from college in Chicago.

19. Research On The Top Trending Keywords And #Tags

The next thing to do is to research the top trending keywords and tags. Look at your competitors, look at the most popular hashtags and what are they talking about? What are the most popular hashtags for your industry or niche?

20. Monitor Your Keywords and Check

There are many things that you can do on a daily basis to help keep your social media channels running smoothly, but one of the most important things is to constantly check for new keywords that might be popping up in conversations about your brand or service. Keyword research and tracking keywords are also important for social media checklists and improving your profile.

If you have a marketing team, this will likely fall under their responsibilities; however, it’s still important for the CEO or president of any company to monitor what people are saying about them online.

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21. Evaluate Your Engagement Rates

The most important thing to understand when it comes to your social media checklist performance is that there are no shortcuts. What is engagement? In the simplest terms, engagement means that users are clicking on your content and interacting with it (liking, commenting, sharing).

One of the most effective ways of measuring how well you’re doing is by checking out your competition’s rates. If they’re beating you, then it’s time to reevaluate what you’re doing wrong and how they’re doing right.


If you have been following these 21 essential social media checklists, then it is time to evaluate your social media efforts. The best way to evaluate your performance is by looking at your engagement rates and CTR.

These are two essential metrics that should be closely monitored because they will help you determine if the content posted on your profiles is getting enough attention from the audience or not, which in turn helps you decide whether or not you need to do anything differently.

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